You have probably noticed an increase in the amount and quality of online yoga classes since 2020. Given the circumstances, many yoga teachers had to move their yoga classes online and stay in touch with their students in the digital age. Even before that, we’ve shared the 7 tips on how to begin teaching yoga online. Today, promoting your online yoga classes is crucial to reaching a wider audience and growing your yoga business. 

In this blog post, we will explore effective strategies to promote your online yoga classes, focusing on the key areas:

1. website development,
2. social media marketing,
3. email campaigns,
4. local community, and
5. creating compelling yoga class plan content

1. Website

A well-designed and user-friendly website serves as the foundation for your online presence. There are many platforms and templates that you could use for your yoga-related business. Here are some key elements to consider:

1. Clear and concise class information: Ensure your website clearly highlights the details of your online yoga classes, including class schedules, duration, levels, and pricing. Make it easy for visitors to find and register for your classes.
2. Engaging visuals: Incorporate high-quality images and videos that showcase your teaching style and the benefits of practicing yoga with you. Visual content helps create an emotional connection with potential students.
3. Testimonials and reviews: Display testimonials from satisfied students to build trust and credibility. Positive feedback can encourage new students to join your classes.

Read more:

• How to build a yoga website in 6 easy steps
• 4 branding tips for yoga studios and instructors
• Search engine optimization (SEO) for yoga teachers

2. Social Media

Social media platforms offer tremendous opportunities for connecting with your target audience. Your social media content should be visually attractive, informative, and easy to share. Consider the following tips:

1. Choose the right platforms: Identify the social media platforms where your potential students are most active. Facebook, Instagram, and YouTube are popular platforms for sharing yoga-related content.
2. Consistent posting schedule: Regularly share valuable and engaging content related to yoga, including tips, inspiration, and snippets from your classes. Maintain a consistent posting schedule to keep your followers engaged and informed.
3. Collaborate with others: Collaborate with wellness influencers to expand your reach. Their endorsement and promotion can introduce your online yoga classes to a wider audience.

Read more:

• Social media marketing for yoga teachers
• How to set up a yoga Youtube channel
• Facebook marketing for yoga studios and professionals
• Instagram marketing for yoga professionals

3. Email Marketing

Email marketing remains a powerful tool for nurturing relationships with potential and existing students. This is more personal than social media and more reachable than your website. Here’s how to effectively use email campaigns:

1. Build an email list: Offer a newsletter or free resource on your website to capture email addresses. This allows you to connect directly with interested individuals and promote your online yoga classes.
2. Personalize your emails: Address your subscribers by their names and create personalized email content, depending on each person’s involvement in your classes and the level of yoga they practice. Share updates about your classes, exclusive offers, and relevant insights to keep your subscribers engaged.
3. Provide value: Offer valuable content, such as guided meditation recordings, exclusive video tutorials, or yoga pose breakdowns, to keep your subscribers interested and eager to attend your online classes.

Read more:

• Email marketing tips for yoga studios and instructors

4. Google My Business

We recommend you utilize Google My Business to enhance your online presence and reach local students. Follow these steps:

1. Claim your business listing: Create or claim your yoga studio’s listing on Google My Business. Ensure that all the details, such as address, contact information, and class schedules, are accurate and up to date.
2. Encourage reviews: Encourage your students to leave positive reviews on your Google My Business listing. Positive reviews can significantly influence the decision-making process of potential students.
3. Utilize Google Posts: Regularly post updates, offers, and announcements on your Google My Business profile. This helps increase your visibility and attract local students searching for yoga classes.

5. Yoga Class Plan Content

1. Thematic classes: Develop unique and engaging class themes, such as this yoga themes for new year ideas, that resonate with your target audience. Examples include stress relief, mindfulness, or yoga for specific populations, such as prenatal yoga or yoga for seniors.
2. Varied class formats: Offer a variety of class formats, such as vinyasa flow, restorative yoga, or yoga for beginners.
3. Teach your own style: In your own online classes, you can truly follow your passion and teach in your unique style. You can teach exactly what you want and how you want.
4. Plan your classes ahead and give away yoga class plans with our app.

Looking for more inspiration for your next yoga class? YogaClassPlan sequence builder gives you access to 7000+ shared class plans in your hands. You can create your own completely new class sequences by choosing from 500+ pose illustrations. Simply drag and drop poses to create your routine, add class plan details such as duration and level, and share the class plan with your students. Sign-up for a 15-day YogaClassPlan free trial today.

About the author:

I’m Matija, a seasoned digital marketing professional working in the industry since 2011. I hold a master’s degree in information technology, blending technical expertise with marketing finesse. I’m also a certified yoga teacher with a passion for mindfulness. I’ve been practicing yoga since 2013 and started teaching in 2022. This unique combination of skills reflects my commitment to holistic growth and helping others achieve their goals. Explore my insights on digital marketing and the transformative power of yoga in my blog posts on YogaClassPlan.

Photo by Maryjoy Caballero on Unsplash